At the beginning of the 2000s many Estonian sanatoriums were rebranded as spas, although the changes the establishments went through were more formal than anything else. Tarmo Sumberg, a visionary in the hotel industry decided it was also time to provide spa services to healthy clients looking for relaxation after an exhausting week at work.
The hotel was named after the famous Estonian singer Georg Ots, a name which evokes nostalgia in Estonians but also for visitors from Finland and Russia, where he performed in front of large audiences in some of the most notable opera houses during the Soviet period. The hotel focuses on couples and families – large groups are not welcome as it would spoil the atmosphere. This stance has not been compromised during the 10 years the spa has been open and by now the hotel has managed to acquire quite a number of regular customers.
The Georg Ots Spa Hotel was opened on the same day as Estonia joined the EU, 1 May 2014. On the neighbouring lots GOSPA residencies have been built: spacious summer flats with large terraces, sea views, vast private areas and access to services provided by the hotel.