Nordic Hotel Forum
Narva mnt 1a/Viru väljak 2a, Tallinn, Estonia
AS Merko Ehitus
Architectural Design Office PLUSS, Kaido Haagen
Nordic Hotel Forum is located on a prominent location in Tallinn – between the Old Town and the city centre. The hotel’s simple rectangular volume stands on the edge of the vibrant Rotermanni Quarter – a former industrial area which has been refurbished during the last decade – and helps direct the passenger-flows and increase urban density, a corner-stone of vibrant urban life.
The lower part of the main facade steps back from the street perimeter and creates a small urban plaza in front of the building. Large parts of the hotel’s glass facade were covered with custom-made design-graphics depicting Estonian birds, animals and nature. Unique at the time, the facade graphics was further developed and became part of the corporate visual identity of the hotel company.
Distribution of interior spaces within the building is rational – public facilities and conference rooms are mainly on lower floors and hotel rooms on higher levels. Among other prominent spaces, the top floor facilitates the spa with its excellent views towards the Medieval Old Town.
The hotel building is based on the detailed plan and wishes of the client. The client sought a building that would have a classical, peaceful effect and fit a rather tight budget. A new building on Viru Square that had received a solution on the basis of the same detailed plan and then completely unsettled area to the north of the building had to be taken into account as well. Based on the aforesaid, a peaceful building body subdivided by numerous smaller recesses was chosen.
One of the important architectural ideas was to cover the facades of the building with author graphics in macro scale that were unique at the time for us, as the building can be observed from a distance very well. A contest was held among the best young designers of Estonia for this purpose. As a result of great disputes and discussions, the design of Andres Rohtla and Anne Pikkov was chosen, depicting Estonian brushwood in perspective. A person looking at the work closer can perceive that the picture is formed of surfaces subdivided by various animals and birds of our forests as well as small winged creatures from a lovely dream. The motif also covers the hotel interior, from the interior decoration to the business cards of the company. Identity created, anonymity abolished!